It is an Australia Institute project led by new mum, Samantha Hardy.
Like many women dealing with the adjustments and exhaustion of the arrival of a new baby, Sam found herself skating on the thin ice of postnatal depression.
During those early months the support of her Mothers group proved invaluable.
Whether it was discussing child development milestones, the challenges of finding affordable childcare or negotiating flexibility at work, she realised that the issues broached at these meetings and many more were also being discussed day-in, day-out by Mothers groups and mothers across the country.
Sam wondered whether all these groups and individuals could be harnessed together to create one large discussion and a voice, loud enough and strong enough, to drive some positive policy change that might assist women with the varied challenges of raising a family.
Having been introduced to MomsRising.org, a movement of one million plus mothers seeking a more family friendly America, she was aware that nothing quite like this online organisation existed in Australia and saw an obvious niche for her idea to blossom.
She raised “her nugget” of an idea over dinner one night with colleague and friend, Richard Denniss.
Richard, the executive director of independent think tank, The Australia Institute and the hands-on father of two boys, embraced the idea.
Given The Australia Institute’s long-standing interest in the collision between work and family life, he thought that getting behind United Mothers would provide a great opportunity to focus the Institute’s researchers onto the issues facing modern families. And so United Mothers was born.